Business (Sports Business), BA
Channel your love of sports into a career in business. You can build expertise in revenue generation, brand development, business intelligence and global sports events. Gain the skills to make an impact across the sports industry in professional organizations and international events.
Quick facts
Locations
Courses
or MAT 117 College Algebra
Additional facts
STEM-OPT extension eligible: No
International students (F1), this program is not eligible for the STEM-OPT extension.
Accreditation
The W.P. Carey School of Business and all its programs are accredited ...
Accredited by the Higher Learning Commission.
Degree description
Business (Sports Business) degree description
The Bachelor of Arts program in business with a concentration in sports business is ideal if you have an interest in the sports industry.
You acquire the skills necessary to build knowledge and understanding of the development of the strategic business process in sports organizations and its relationship to media. The program emphasizes practical aspects of the sports industry, particularly focusing on media and its influence on the field.
The proliferation of mass communication, including television, game systems and social networks, has transformed sports into a highly commercialized industry; in turn, sports continue to generate revenues for these businesses. The interaction between sports and media has led to a multitude of applications of business knowledge to these fields.
Why specialize in sports business at ASU?
Study within the W. P. Carey School of Business, grounded in its Department of Marketing, one of the nation's leading marketing departments. You join a highly interdisciplinary environment, collaborating across business, journalism, engineering, data science, artificial intelligence and entrepreneurship, all fields shaping the future of the sports industry.
The Phoenix metropolitan area ranks among the nation's premier destinations for professional sports, major sporting events, entertainment and golf. You can gain hands-on experience through projects with professional teams, ASU Athletics and industry partners at events like the Super Bowl and NCAA championships. You can tap into Division I athletics, professional faculty, current research and an extensive global alumni and industry network.
Additional details
You can get involved through the Sports Business Association, the concentration's student-led organization, which opens the door to leadership, professional development, networking and industry engagement throughout the academic year. You might also join the Sports Business Scholars program, an immersive cohort experience that connects high-achieving students with added experiential learning, mentorship and professional opportunities. You can also pursue global experiences through faculty-led study abroad programs and tap into the resources of ASU's Center for Olympic Studies.
Courses
Explore a sample list of courses you may take in this program.
| Sample courses |
|---|
| WPC 148 First-Year Introduction to Career Development |
| WPC 248 Sophomore Career Narrative Design |
| WPC 348 Junior Networking Foundations |
| WPC 448 Senior Career Transition Management |
| FIN 300 Fundamentals of Finance |
| LES 305 Business Law and Ethics for Managers |
Course checksheet and curriculum archive
The curriculum checksheet displays this program's required courses and other requirements you must complete for graduation.
Current ASU students, see how your courses can apply to another major and find out how to change your major (opens in new window).
Already completed some college courses? Build on your success.
If you earned college credit outside ASU, our transfer tools map out your progress towards a degree and help you plan next steps.
See how your credits may apply (opens in new window)Admission requirements
Here are the admission and application details
All students are required to meet general university admission requirements.
First year (opens in new window) | Transfer (opens in new window) | International (opens in new window) | Readmission (opens in new window)
First-year admission requirements for this program are the same as the university's first-year admission requirements. Readmission requirements: Students must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.
Transfer admission requirements:
Transfer applicants must have a GPA of 3.00 for all transfer work and meet university transfer admission requirements. Transfer students should select an additional major, which must be outside the W. P. Carey School of Business, when applying for admission. Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major or are not admissible to their second major choice will be placed in the BA program in applied business and technology solutions in W. P. Carey School of Business, which is offered via ASU Online as well as at the Polytechnic and West Valley campus locations. Students not interested in that program or campus location may reach out to wpcareyug@asu.edu for assistance in selecting another degree program.
Students should refer to the W. P. Carey School of Business website to determine whether they meet change of major requirements. Students who are ready to change their major should submit their request through the business school's advising website.
Students should visit the Change of Major form (opens in new window) for information about how to change a major to this program.
Explore expanded study opportunities
This program allows you to obtain both a bachelor's and a master's degree in as little as five years. As a high-achieving student, accelerated bachelor's plus master's degree programs are designed for you to share undergraduate coursework with graduate coursework to accelerate completion of your master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Approval to pursue the accelerated master's is typically granted during the junior year of your bachelor's degree program. If you are interested, you can learn more about eligibility requirements and how to apply.
When you pursue concurrent degrees (also known as a “double major”), you earn two distinct degrees and receive two diplomas. Working with your academic advisor, you can create your own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
With more than 300 Global Education program opportunities available to them, sports business students are able to tailor their experience to their specific interests and skill sets. Whether in a foreign country, in the U.S. or online, students build communication skills, learn to adapt and persevere, and are exposed to research and internships across the world, increasing their professional network. Through global experiences, students gain valuable skills that employers seek, such as communication skills, flexibility, motivation and an international perspective on business applications worldwide.
Business students can study abroad nearly anywhere in the world, including in global business hubs. The W. P. Carey School of Business recommends these programs for students pursuing degree in business with a concentration in sports business.
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs.
Get an estimate
Build the career and future you want
Our graduates are prepared for a variety of career paths, including:
| Career | Growth | Median Salary | More Information |
|---|---|---|---|
| Advertising Sales Representative | -7.2% | $64,820 | Learn more |
| Fitness and Wellness Coordinator | 6.2% | $69,770 | Learn more |
| General Manager (GM) | 5.0% | $105,770 | Learn more |
| Market Research Analyst | 7.0% | $78,760 | Learn more |
| Marketing Associate | -3.7% | $133,660 | Learn more |
| Marketing Manager | 6.9% | $166,790 | Learn more |
| Public Relations Manager (PR Manager) | 5.7% | $146,910 | Learn more |
| Public Relations Specialist | 1.8% | $74,750 | Learn more |
| Sales Manager | 4.5% | $148,270 | Learn more |
| Talent Agent | 9.7% | $82,890 | Learn more |
Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
More about careers
Careers this sports business concentration prepares you for
Graduates with this concentration find opportunities in mass communication, including television, game systems and social networks. Career opportunities for graduates include these positions:
- administrative service manager
- advertising and sponsorship salesperson
- agent
- business manager
- event planner
- management analyst
- operations specialist
- purchasing or buying manager
- wholesale and manufacturing representative
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Prospective students should fill out the Request for Information form.
Department of Marketing
|
BAC 460
wpcareyug@asu.edu
480-965-3621
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
