Marketing (Digital), BS
Are you passionate about the intersection of technology and marketing? You'll learn the strategy and frameworks behind digital efforts, how artificial intelligence and other technology are transforming how brands connect with customers, and the skills to excel in the evolving digital world.
Quick facts
Locations
Courses
Additional facts
STEM-OPT extension eligible: No
International students (F1), this program is not eligible for the STEM-OPT extension.
Accreditation
Accredited by the Higher Learning Commission.
Degree description
The digital concentration builds on the Bachelor of Science in marketing curriculum to prepare you with specialized knowledge and training in advertising, brand management and digital marketing.
In this program, you acquire specialized expertise in an area that's growing in importance in the marketplace.
Courses
Explore a sample list of courses you may take in this program.
| Sample courses |
|---|
| WPC 148 First-Year Introduction to Career Development |
| WPC 248 Sophomore Career Narrative Design |
| WPC 348 Junior Networking Foundations |
| WPC 448 Senior Career Transition Management |
| FIN 300 Fundamentals of Finance |
| LES 305 Business Law and Ethics for Managers |
Course checksheet and curriculum archive
The curriculum checksheet displays this program's required courses and other requirements you must complete for graduation.
Current ASU students, see how your courses can apply to another major and find out how to change your major (opens in new window).
Already completed some college courses? Build on your success.
If you earned college credit outside ASU, our transfer tools map out your progress towards a degree and help you plan next steps.
See how your credits may apply (opens in new window)Admission requirements
Here are the admission and application details
All students are required to meet general university admission requirements.
First year (opens in new window) | Transfer (opens in new window) | International (opens in new window) | Readmission (opens in new window)
First-year admission requirements: 1230 SAT Reasoning or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A"). First-year applicants should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice are placed in a business BA program in the W. P. Carey School of Business. Readmission requirements: Students must meet first-year admission requirements by way of high school GPA, test score or class rank and must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.
Transfer admission requirements:
Students are required to have met ASU transfer student admission requirements, have a transfer GPA of 3.00 (and 3.00 ASU GPA, if applicable), and have met one of the following: an SAT Reasoning score of 1160 (prior to March 2016), or an SAT Reasoning score of 1230 (after March 2016), or an ACT score of 25, or graduated in the top 8% of their high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A"). Transfer students who do not meet the above requirements may still qualify for direct admission by meeting all of the following: ASU general transfer student admission requirements, a transfer GPA of 3.00 (and ASU GPA, if applicable), and a 3.40 cumulative GPA in the following courses or equivalents. Students must have completed at least six of the eight courses. Transfer students should select an additional major when applying for admission. Additional choices may include any of the school's BA programs or any other business or other degree program outside W. P. Carey School of Business. Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major, or are not admissible to their second major choice, will be placed in a BA program in the W. P. Carey School of Business. Students not interested in the program or campus location may reach out to wpcareyug@asu.edu for assistance in selecting another degree program.
Students should refer to the W. P. Carey School of Business website to determine whether they meet change of major requirements. Students who are ready to change their major should submit their request through the school's advising website.
Students should visit the Change of Major form (opens in new window) for information about how to change a major to this program.
Explore expanded study opportunities
This program allows you to obtain both a bachelor's and a master's degree in as little as five years. As a high-achieving student, accelerated bachelor's plus master's degree programs are designed for you to share undergraduate coursework with graduate coursework to accelerate completion of your master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Approval to pursue the accelerated master's is typically granted during the junior year of your bachelor's degree program. If you are interested, you can learn more about eligibility requirements and how to apply.
When you pursue concurrent degrees (also known as a “double major”), you earn two distinct degrees and receive two diplomas. Working with your academic advisor, you can create your own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
As globalization continues to impact the way the world lives and works, international experiences have become vital to a successful career for marketing majors. Through any of the more than 300 available Global Education programs, students can gain valuable skills employers are looking for: communication and interpersonal skills, as well as flexibility, motivation and a real-life perspective on business applications worldwide. Understanding how cultural norms and values impact the marketing of goods and services in an international context makes the graduate a valuable contributor in many marketing environments.
The W. P. Carey School of Business recommends these programs for students majoring in marketing.
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students recieve financial aid, which can reduce out-of-pocket costs.
Get an estimate
Build the career and future you want
Our graduates are prepared for a variety of career paths, including:
| Career | Growth | Median Salary | More Information |
|---|---|---|---|
| Animator | -0.3% | $102,030 | Learn more |
| Graphic Designer | -1.7% | $62,960 | Learn more |
| Market Research Analyst | 7.0% | $78,760 | Learn more |
| Marketing Associate | -3.7% | $133,660 | Learn more |
| Marketing Manager | 6.9% | $166,790 | Learn more |
| Merchandiser | 6.0% | $77,710 | Learn more |
| SEO Specialist | 7.0% | $78,760 | Learn more |
| Sales Manager | 4.5% | $148,270 | Learn more |
| Web Developer | 3.8% | $92,650 | Learn more |
Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
More about careers
The digital concentration program equips graduates with knowledge in the marketing communications area. Graduates are well prepared to assume jobs in the areas of advertising, brand management and digital marketing. While the number and quality of job opportunities in advertising and brand management are relatively small, the number of entry-level positions in digital marketing has exploded. A sampling of career opportunities includes:
- digital account manager
- digital marketing analyst
- digital marketing coordinator
- digital marketing specialist
- electronic marketing specialist
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Prospective students should fill out the Request for Information form.
Department of Marketing
|
BAC 460
wpcareymkt@asu.edu
480-965-3621
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
