Digital Strategy and Audience Engagement, BS
Learn how to engage users and drive audience growth through hands-on experience with real clients and live data. In Arizona State University's Bachelor of Science in digital strategy and audience engagement, you'll gain the skills and certifications needed to launch your career in digital marketing and media strategy.
Quick facts
Locations
Courses
or any math course that meets the MATH designation
Additional facts
STEM-OPT extension eligible: Yes
International students (F1) can extend U.S. work experience by 24 months.
Accreditation
Accredited by the Higher Learning Commission.
This program's name has changed effective Fall 2026. The previous name was Digital Audiences.
Degree description
Virtually all companies and organizations seek professionals who know how to grow and engage audiences online.
The Bachelor of Science program in digital strategy and audience engagement prepares you to reach audiences strategically with digital content and demonstrate measurable growth.
The program features high-value, hands-on courses in which you develop strategies and tactics to grow audiences through audience analysis, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, you develop additional expertise in areas such as management, audience data and intellectual property. You may also pursue internships for credit through Cronkite's media-focused career services team, and study audiences across the globe with international learning opportunities.
You graduate from the program ready to drive audience growth, execute digital marketing and advance businesses across industries.
Courses
Explore a sample list of courses you may take in this program.
| Sample courses |
|---|
| MCO 101 Grammar for Mass Communication |
| MCO 120 Media and Society |
| MCO 125 Developing Media Content |
| JMC 201 Media Writing |
| MCO 205 Information Gathering |
| MCO 225 Digital Media Foundations |
Course checksheet and curriculum archive
The curriculum checksheet displays this program's required courses and other requirements you must complete for graduation.
Current ASU students, see how your courses can apply to another major and find out how to change your major (opens in new window).
Already completed some college courses? Build on your success.
If you earned college credit outside ASU, our transfer tools map out your progress towards a degree and help you plan next steps.
See how your credits may apply (opens in new window)What you'll learn
The following learning outcomes highlight some of the knowledge and skills you'll develop to support your future success.
- Apply the values, principles, ethics and legal standards of digital strategy and audience engagement in media work.
- Create digital strategy and audience engagement content and campaigns using professional tools, technology, and techniques.
- Critically evaluate information, content, and research in professional contexts.
Apply the values, principles, ethics and legal standards of digital strategy and audience engagement in media work.Admission requirements
Here are the admission and application details
All students are required to meet general university admission requirements.
First year (opens in new window) | Transfer (opens in new window) | International (opens in new window) | Readmission (opens in new window)
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form (opens in new window) for information about how to change a major to this program.
Explore expanded study opportunities
This program allows you to obtain both a bachelor's and a master's degree in as little as five years. As a high-achieving student, accelerated bachelor's plus master's degree programs are designed for you to share undergraduate coursework with graduate coursework to accelerate completion of your master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Approval to pursue the accelerated master's is typically granted during the junior year of your bachelor's degree program. If you are interested, you can learn more about eligibility requirements and how to apply.
When you pursue concurrent degrees (also known as a “double major”), you earn two distinct degrees and receive two diplomas. Working with your academic advisor, you can create your own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
As the world grows more connected, an understanding of other cultures and places is imperative. Studying abroad helps students grasp how different cultures and media actors interact and influence audiences. Practical experience in programs that empower students to analyze and create media in international settings prepares students for careers that require knowledge of multicultural communication styles.
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students recieve financial aid, which can reduce out-of-pocket costs.
Get an estimate
Build the career and future you want
Our graduates are prepared for a variety of career paths, including:
| Career | Growth | Median Salary | More Information |
|---|---|---|---|
| Fundraising Consultant | 5.5% | $72,550 | Learn more |
| Market Research Analyst | 7.0% | $78,760 | Learn more |
| Marketing Associate | -3.7% | $133,660 | Learn more |
| Marketing Manager | 6.9% | $166,790 | Learn more |
| Production Assistant | 3.9% | $73,620 | Learn more |
| Public Relations Manager (PR Manager) | 5.7% | $146,910 | Learn more |
| Public Relations Specialist | 1.8% | $74,750 | Learn more |
| SEO Specialist | 7.0% | $78,760 | Learn more |
Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
More about careers
Graduates of the digital audiences program pursue careers as digital marketers, content marketers, social media managers, SEO strategists, digital advertising specialists, audience engagement specialists, influencers and brand managers. You'll develop the skills to analyze data, craft strategy and engage audiences across industries, or apply what you learn to grow your own business.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Prospective students should fill out the Request for Information form.
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 222
cronkiteadvising@asu.edu
602-496-5055
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
