Strategic Communication, BA
You're a strategist, storyteller and trendspotter all in one. Learn to connect with audiences across every platform, and master media relations, PR and content strategy by working with real clients.
Quick facts
Locations
Courses
Additional facts
STEM-OPT extension eligible: No
International students (F1), this program is not eligible for the STEM-OPT extension.
Accreditation
Accredited by the Higher Learning Commission.
Degree description
The Bachelor of Arts program in strategic communication prepares students to design and deliver persuasive messaging that drives engagement, builds brands and shapes public perception. Through the Cronkite School's renowned "teaching hospital" model, students gain hands-on experience in multimedia storytelling, campaign development, media relations and audience analytics. Coursework emphasizes research-driven strategy, ethical decision-making, project management and digital content creation. The program culminates with a professional experience in the award-winning Cronkite Agency, where students produce PR, digital marketing and content campaigns for real clients. With a record of national and local award-winning campaigns and alumni working for leading companies such as Disney, MGM, MTV and Meta, the program blends creativity with strategy to prepare students for success in a dynamic communication landscape.
GI Bill® benefits
This new program is not yet approved for use with GI Bill® benefits.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
Courses
Explore a sample list of courses you may take in this program.
| Sample courses |
|---|
| MCO 101 Grammar for Mass Communication |
| MCO 120 Media and Society |
| MCO 125 Developing Media Content |
| JMC 201 Media Writing |
| MCO 205 Information Gathering |
| MCO 225 Digital Media Foundations |
Course checksheet and curriculum archive
The curriculum checksheet displays this program's required courses and other requirements you must complete for graduation.
Current ASU students, see how your courses can apply to another major and find out how to change your major (opens in new window).
Already completed some college courses? Build on your success.
If you earned college credit outside ASU, our transfer tools map out your progress towards a degree and help you plan next steps.
See how your credits may apply (opens in new window)Admission requirements
Here are the admission and application details
All students are required to meet general university admission requirements.
First year (opens in new window) | Transfer (opens in new window) | International (opens in new window) | Readmission (opens in new window)
English proficiency requirements for international student admission:
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form (opens in new window) for information about how to change a major to this program.
Explore expanded study opportunities
This program allows you to obtain both a bachelor's and a master's degree in as little as five years. As a high-achieving student, accelerated bachelor's plus master's degree programs are designed for you to share undergraduate coursework with graduate coursework to accelerate completion of your master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
This program is offered as an accelerated bachelor's plus master's degree with:
Approval to pursue the accelerated master's is typically granted during the junior year of your bachelor's degree program. If you are interested, you can learn more about eligibility requirements and how to apply.
When you pursue concurrent degrees (also known as a “double major”), you earn two distinct degrees and receive two diplomas. Working with your academic advisor, you can create your own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
Students in this program complete a second course with the Global Communities, Societies and Individuals designation, in addition to the one GCSI course required by ASU general studies requirements. As a path for completing it, students are encouraged to pursue study abroad programs, including the more than 350 programs delivered by ASU¿s Global Education Office and just-for-Cronkite-students programs that encourage strategic communication opportunities (including an annual study abroad experience to the Cannes Lions festival in France, a six-week program in which students learn strategic communication from Real Madrid executives in Spain, and more). Students may also pursue international internships for program credit.
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students recieve financial aid, which can reduce out-of-pocket costs.
Get an estimate
Build the career and future you want
Our graduates are prepared for a variety of career paths, including:
| Career | Growth | Median Salary | More Information |
|---|---|---|---|
| Communications Specialist | -0.3% | $76,910 | Learn more |
| Marketing Associate | -3.7% | $133,660 | Learn more |
| Marketing Manager | 6.9% | $166,790 | Learn more |
| Product Marketing and Promotions Manager | 0.2% | $39,320 | Learn more |
| Public Relations Manager (PR Manager) | 5.7% | $146,910 | Learn more |
| Public Relations Specialist | 1.8% | $74,750 | Learn more |
Example job titles and salaries listed are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
More about careers
Graduates are prepared for careers in public relations, digital marketing, media relations, brand communication media strategy, media relations, and corporate or nonprofit outreach thanks to the hands-on training they have received in courses, campaigns and hands-on learning environments. Possible career paths include:
- brand storyteller
- communications manager
- content marketer
- digital marketer
- social media manager
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Prospective students should fill out the Request for Information form.
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 302
attendcronkite@asu.edu
602-496-5055
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
