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Art Director

Academic programs / Undergraduate degrees / Career opportunities / Art Director

Art Director

Explore employment trends, required job duties and skills for this career. ASU offers a variety of degrees that can help you prepare for and meet your career goals. Visit ASU's Career and Professional Development Services to learn how to develop your career plan.

Potential job titles in this career
Art Director, Art Supervisor, Creative Director (CD Director), Creative Manager, Creative Services Director, Creative Services Manager, Design Director, Graphic Design and Art Production Manager, Group Art Supervisor, Presentation Director

* Additional schooling, certification, or degrees maybe be required for some of the potential careers that are listed.
What will I do?
  • Work with creative directors to develop design solutions.
  • Present final layouts to clients for approval.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Create custom illustrations or other graphic elements.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • In this career, it is important to know
    Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

    Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

    English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

    Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

    Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

    Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

    Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

    Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

    Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
    It's useful to be good at
    Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

    Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

    Near Vision - The ability to see details at close range (within a few feet of the observer).

    Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

    Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

    Written Comprehension - The ability to read and understand information and ideas presented in writing.

    Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

    Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

    Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

    Visual Color Discrimination - The ability to match or detect differences between colors, including shades of color and brightness.
    Employment trends
    Location Pay period 2025
    10% 25% Median% 75% 90%
    United States Hourly $31.20 $39.65 $55.22 $78.19 $102.43
    Yearly $64,900 $82,480 $114,850 $162,640 $213,050
    Arizona Hourly
    Yearly
    2025 Median%
    United States $55.22 Hourly $114,850 Yearly
    Arizona Hourly Yearly

    Employment (2024)
    135,000 employees
    Projected growth (2024 - 2034)
    Average (4% to 7%)
    Projected job openings (2024 - 2034)
    12,300
    * Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

    Program term definitions

    Accelerated programs allow students the opportunity to expedite the completion of their degree.

    Accelerated master's

    These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

    Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.

    Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.

    Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

    ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.

    ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.

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