Product Marketing and Promotions Manager
Explore employment trends, required job duties and skills for this
career. ASU offers a variety of degrees that can help you prepare
for and meet your career goals. Visit
ASU's Career and Professional
Development Services
to learn how to develop your career plan.
Potential job titles in this career
Brand Ambassador,
Demo Specialist (Demonstration Specialist),
Demonstrator,
Event Specialist,
Field Merchandiser,
Food Demonstrator,
In Store Demonstrator,
Merchandiser,
Product Ambassador,
Product Demonstrator
* Additional schooling, certification, or degrees maybe be required for some of the potential careers that are listed.
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Sell products being promoted and keep records of sales.
Keep areas neat while working and return items to correct locations following demonstrations.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Suggest specific product purchases to meet customers' needs.
Research or investigate products to be presented to prepare for demonstrations.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Identify interested and qualified customers to provide them with additional information.
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
In this career, it is important to know
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
It's useful to be good at
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Speech Recognition - The ability to identify and understand the speech of another person.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Near Vision - The ability to see details at close range (within a few feet of the observer).
Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
| Location |
Pay period |
2025 |
| 10% |
25% |
Median% |
75% |
90% |
| United States |
Hourly |
$15.00
|
$16.90
|
$18.91
|
$25.79
|
$30.70
|
| Yearly |
$31,200
|
$35,160
|
$39,320
|
$53,640
|
$63,850
|
| Arizona |
Hourly |
$15.47
|
$15.47
|
$19.13
|
$26.44
|
$29.08
|
| Yearly |
$32,180
|
$32,180
|
$39,780
|
$54,990
|
$60,490
|
| 2025 Median% |
| United States |
$18.91
Hourly
|
$39,320
Yearly
|
| Arizona |
$19.13
Hourly
|
$39,780
Yearly
|
Employment (2024)
79,200
employees
Projected growth (2024 - 2034)
Little or no change
Projected job openings (2024 - 2034)
14,000
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
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This is only the first required math course. This program may contain
additional math courses; See Curriculum for details.
The level of intensity represents a measure of the number and academic rigor
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The level of intensity represents a measure of the number and academic rigor
of math courses required. Courses included in the General level: MAT 142
The level of intensity represents a measure of the number and academic rigor
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Students pursuing concurrent degrees earn two distinct degrees and receive two
diplomas. ASU offers students two ways to earn concurrent degrees: by choosing
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combinations have a single admissions application and one easy to follow major
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their own personal or professional interests.
Concurrent degree programs are specially designed academic programs which
provide high-achieving undergraduate students the opportunity to complete two
distinct but complementary bachelor degrees at the same time. Students must
meet minimum admissions standards for both programs and be accepted
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Concurrent degree programs are specially designed academic programs which
provide high-achieving graduate students the opportunity to complete two
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meet minimum admissions standards for both programs and be accepted
individually by both colleges offering the concurrent program.
Accelerated bachelor's plus master's degree programs are designed for
high-achieving undergraduate students who want the opportunity to share
undergraduate coursework with graduate coursework to accelerate completion of
their master's degree. These programs feature the same high-quality curriculum
taught by ASU's world-renowned faculty.
Accelerated bachelor's plus master's degree programs are designed for
high-achieving undergraduate students who want the opportunity to share
undergraduate coursework with graduate coursework to accelerate completion of
their master's degree. These programs feature the same high-quality curriculum
taught by ASU's world-renowned faculty.
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