Digital Audiences (Graduate Certificate)
Analytics, Audience Growth, Audience Research, Communication, Fundraiser, Journalism, SEM, SEO, Social media, Strategy, digital, marketing, media, sales, social
Gain hands-on experience in audience research and campaign management, and boost your credibility in digital marketing and strategy.
The graduate certificate program in digital audiences prepares you to drive audience growth and engagement in any industry.
You learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, you develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital analytics.
This program is designed to help you develop new skills, take on new responsibilities or more effectively promote your work.
- College/school:
Walter Cronkite School of Journalism and Mass Communication
- Location: ASU at Los Angeles or Online
- STEM-OPT extension eligible: No
Students can complete two graduate certificate programs and combine them into a Master of Advanced Study degree, giving ultimate flexibility to build their own master’s degree. Interested students can learn more about MAS requirements and the admission process.
15 credit hours
Required Core (15 credit hours)
MCO 561 Defining the Digital Audience (3)
MCO 562 Search Engine Strategy for Digital Audience Acquisition (3)
MCO 563 Social Media Campaigns and Engagement (3)
MCO 564 Digital Audience Research and Behavior (3)
MCO 565 Digital Audience Analytics (3)
General university admission requirements:
All students are required to meet general
university admission requirements.
U.S.
applicants | International
applicants | English
proficiency
Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
Applicants must have earned a bachelor's or master's degree in communications, political science, business or a related field from a regionally accredited institution. Admission to this program is limited to students who do not have an undergraduate degree or minor in digital audiences.
Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.
All applicants must submit:
- graduate admission application and application fee
- official transcripts
- professional resume
- proof of English proficiency
Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency. Applicants should have a TOEFL iBT® score of at least 5, or a score of 100 (taken at a testing center) if taken before January 21, 2026. Students with an IELTS band score of 7.50 or a Duolingo score of 135 are also considered.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Use professional tools, technology and techniques to develop audiences, content and behavior, and be prepared for analytics tasks in media careers.
- Create effective, strategic social media campaigns and be prepared for paid and organic social media work in media careers.
- Create effective, optimized content and campaigns for search engines, and be prepared for paid and organic search engine work in media careers.
Graduates who complete the digital audiences graduate certificate are able to pursue careers in digital marketing, communications, digital strategy and social media.
Careers in this field include:
- digital marketer
- marketing associate
- market research analyst
- SEO specialist
- social media specialist
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 222
cronkitegrad@asu.edu
602-496-5055
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
The Western Regional Graduate Program (WRGP) provides a reduced tuition rate to non-resident graduate students who qualify. Visit the WRGP/WICHE webpage for more information: https://graduate.asu.edu/wiche.
