Digital Audiences (Graduate Certificate)
Gain hands-on experience in audience research and campaign management, and boost your credibility in digital marketing and strategy.
Quick facts
Credits
Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Certificate description
The graduate certificate program in digital audiences prepares you to drive audience growth and engagement in any industry.
You learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, you develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital analytics.
This program is designed to help you develop new skills, take on new responsibilities or more effectively promote your work.
Curriculum
This graduate degree includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below.
15 credit hours
Required Core (15 credit hours)
MCO 561 Defining the Digital Audience (3)
MCO 562 Search Engine Strategy for Digital Audience Acquisition (3)
MCO 563 Social Media Campaigns and Engagement (3)
MCO 564 Digital Audience Research and Behavior (3)
MCO 565 Digital Audience Analytics (3)
What you'll learn
The following learning outcomes highlight some of the knowledge and skills you'll develop to support your future success.
- Use professional tools, technology and techniques to develop audiences, content and behavior, and be prepared for analytics tasks in media careers.
- Create effective, strategic social media campaigns and be prepared for paid and organic social media work in media careers.
- Create effective, optimized content and campaigns for search engines, and be prepared for paid and organic search engine work in media careers.
Use professional tools, technology and techniques to develop audiences, content and behavior, and be prepared for analytics tasks in media careers.Admission requirements
Here are the admission and application details
All students are required to meet general university admission requirements.
U.S. applicants (opens in new window) | International applicants (opens in new window) | English proficiency (opens in new window)
Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication. Applicants must have earned a bachelor's or master's degree in communications, political science, business or a related field from a regionally accredited institution. Admission to this program is limited to students who do not have an undergraduate degree or minor in digital audiences. Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program or a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program. All applicants must submit: Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency. Applicants should have a TOEFL iBT® score of at least 5, or a score of 100 (taken at a testing center) if taken before January 21, 2026. Students with an IELTS band score of 7.50 or a Duolingo score of 135 are also considered.
Explore expanded study opportunities
Students can complete two graduate certificate programs and combine them into a Master of Advanced Study degree, giving ultimate flexibility to build their own master's degree. Interested students can learn more about MAS requirements and the admission process.
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students recieve financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Graduates who complete the digital audiences graduate certificate are able to pursue careers in digital marketing, communications, digital strategy and social media.
Careers in this field include:
- digital marketer
- marketing associate
- market research analyst
- SEO specialist
- social media specialist
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Prospective students should fill out the Request for Information form.
Walter Cronkite School of Journalism and Mass Comm
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CRONK 222
cronkitegrad@asu.edu
602-496-5055
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
The Western Regional Graduate Program (WRGP) provides a reduced tuition rate to non-resident graduate students who qualify. Visit the WRGP/WICHE webpage for more information: https://graduate.asu.edu/wiche.
