Sales and Marketing Essentials, Certificate
Do you enjoy connecting with people? Interested in how brands grow revenue and win customers? Turn that interest into a career. Learn strategic sales and marketing skills that employers value, and build a foundation for success in any industry.
Quick facts
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Credits
Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Certificate description
Sales and Marketing Essentials undergraduate certificate description
Ideal if you are are an undergraduate nonbusiness major, the certificate program in sales and marketing essentials offers you a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains.
You enroll in two fundamental courses in marketing and choose three additional courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor the certificate to your particular interests.
While some courses are offered in a face-to-face setting, the entire certificate is offered via iCourse for flexibility and convenience.
Why earn a sales and marketing essentials undergraduate certificate at ASU?
Study at the W. P. Carey School of Business, which ranks among the nation's leading public business schools, and learn from the country's most innovative university while drawing on its expertise, industry connections and reputation. Strengthen the certificate through career fairs, employer networking events, internships and student organizations that link you with leading companies and professionals.
Get involved with more than 50 business clubs and organizations connected to the W. P. Carey School, part of the many student groups across ASU. You can also tap into study abroad opportunities and the broader Phoenix metro business ecosystem.
Courses
This undergraduate certificate includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below:
2026-2027 Catalog Year
The certificate requires 15 credit hours. A "C" minimum is required for all courses in the certificate, although students must maintain a 3.00 GPA in the post-baccalaureate certificate program.
| Requirement | Minimum grade | Credit hours |
|---|---|---|
|
The certificate in sales and marketing essentials requires 15 credit hours with at least 12 upper division credits. To receive the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.
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MKT 390 Essentials of Marketing
3 credit hours
Minimum
grade:C
|
C | 3 |
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MKT 391 Essentials of Selling
3 credit hours
Minimum
grade:C
|
C | 3 |
|
9 credit hours
Minimum
grade:C
|
C | 9 |
|
Prerequisite courses may be needed in order to complete the requirements of this certificate.
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Enrollment requirements
This certificate program is for nonbusiness majors only.
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Here are the admission and application details
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Careers this sales and marketing essentials undergraduate certificate prepares you for
Graduates who have combined the certificate in sales and marketing essentials with their major program of study may become more marketable to employers, and they often decide to pursue employment in sales or marketing.
Advanced degrees or certifications may be required for academic or clinical positions.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Department of Marketing
|
BA 160
wpcareyug@asu.edu
480-965-4227
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
