Sports Business, Certificate
Develop the business skills that teams, brands and agencies seek. Learn how organizations generate revenue, engage fans and deliver major sporting events. Build practical knowledge in sports business through applied coursework while connecting with industry professionals in the Phoenix metro, a leading destination for professional sports.
Quick facts
Locations
Credits
Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Sports Business undergraduate certificate description
The certificate program in sports business has an innovative curriculum designed to deepen your knowledge in the sports business domain as you pursue a Bachelor of Science in the W. P. Carey School of Business.
Particular attention is given to providing a foundation in marketing and sales as applied to the sports business discipline. The certificate program prepares you for success by complementing coursework from your degree program with specialized business knowledge in the sports business area of interest.
Why earn a sports business undergraduate certificate at ASU?
The sports business certificate pairs a nationally recognized business education with specialized knowledge of the sports industry.
Beyond the classroom, you can join many of the same enriching experiences offered to sports business majors, including the Sports Business Association, industry symposiums, executive speakers and selected experiential learning opportunities. You can also pursue global experiences through faculty-led study abroad programs and tap into the resources of ASU's Center for Olympic Studies.
Additional details
Numerous ASU clubs and organizations, including more than 50 business groups connected to the W. P. Carey School of Business, can widen your network. You may want to explore the American Marketing Association, ProSales Club, Sports Business Club, Sales Scholars, and Entertainment Business Association. Opportunities such as the Carey Leaders Academy; Barrett, The Honors College; and Business Ambassadors can further deepen your experience.
Courses
This undergraduate certificate includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below:
2026-2027 Catalog Year
| Requirement | Minimum grade | Credit hours |
|---|---|---|
|
The certificate in sports business requires 15 credit hours with at least 12 upper division credits. To earn the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.
|
||
|
MKT 311 Sports Business
3 credit hours
Minimum
grade:C
|
C | 3 |
|
(MKT 294 Special Topics course must be sports related to apply towards the certificate) (Maximum three credits of MKT 484 may be applied towards the certificate elective) (MKT 494 Special Topics course must be sports related to apply towards the certficate)
3 credit hours
Minimum
grade:C
|
C | 3 |
|
(MKT 294 Special Topics course must be sports related to apply towards the certificate) (Maximum three credits of MKT 484 may be applied towards the certificate elective) (MKT 494 Special Topics course must be sports related to apply towards the certficate)
9 credit hours
Minimum
grade:C
|
C | 9 |
|
Prerequisite courses may be needed in order to complete the requirements of this certificate.
|
Enrollment requirements
Prerequisites: This program is available to W. P. Carey BS program students who have a minimum cumulative ASU GPA of 2.50 and 56 earned credit hours. Students must have completed MKT 300, MKT 302 or MKT 303 with a grade of "C" (2.00 on a 4.00 scale) or higher.
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Here are the admission and application details
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Careers this sports business undergraduate certificate prepares you for
Graduates who have combined the certificate in sports business with their major program of study may be more marketable to employers. They often pursue roles in marketing, sales or management. Advanced degrees or certifications may be required for academic or clinical positions.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Department of Marketing
|
BAC 460
wpcareymkt@asu.edu
480-965-3621
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
