Digital Audiences, Minor
Tackle real brand challenges as you learn the essential industry tools and techniques of digital marketing. Build your status as a professional who can strategically grow and engage audiences, with hands-on, hands-on practice guiding every step.
Quick facts
Credits
Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Minor description
Digital Audiences minor description
Who are digital consumers? How can they be measured? And how can data-driven strategy better engage and grow audiences?
By exploring the users of websites, social networks and apps, and applying techniques across digital analytics, social media, search engine optimization and search engine marketing, you gain a rich understanding of how to acquire and engage audiences with digital content and campaigns.
The digital audiences minor program uses real cases from actual brands and organizations to explore tools such as Google Analytics and Meta Ads, and tactics including competitive keyword research and digital advertising. Upon completion, you have a portfolio of authentic client work and the skills to strategically grow digital audiences and harness analytics to drive organizational change.
Courses
This undergraduate minor includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below:
2026-2027 Catalog Year
The minor requires 15 credit hours. A "C" minimum is required for all courses in the minor, although students must maintain a 3.00 GPA in the post-baccalaureate certificate program.
| Requirement | Minimum grade | Credit hours |
|---|---|---|
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The minor in digital audiences requires 15 upper-division credit hours. |
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Students must complete MCO 307 first, followed by MCO 320, MCO 433, MCO 434 and MCO 438 in any order. Students must earn a "C" or better in all courses to be awarded the minor. |
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MCO 307 The Digital Audience
3 credit hours
Minimum
grade:C
|
C | 3 |
|
MCO 320 Brand Storytelling
3 credit hours
Minimum
grade:C
|
C | 3 |
|
MCO 433 Social Media Campaigns, Engagement and Research
3 credit hours
Minimum
grade:C
|
C | 3 |
|
MCO 434 Search Engine Research and Strategy
3 credit hours
Minimum
grade:C
|
C | 3 |
|
MCO 438 Digital Audience Analysis
3 credit hours
Minimum
grade:C
|
C | 3 |
|
Prerequisite courses may be needed in order to complete the requirements of this minor.
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Enrollment requirements
GPA Requirement: 2.00
Incompatible Majors: BS in digital audiences
Other Enrollment Requirements: None
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and minor.
Here are the admission and application details
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Careers this digital audiences minor prepares you for
Minor programs allow students to develop additional competencies that complement the marketable knowledge and skills they acquire in their majors.
Graduates pursue careers in digital advertising, SEO, social media strategy and email marketing, as well as roles in communication, marketing, engagement and strategy at organizations in their major fields.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
Walter Cronkite School of Journalism and Mass Comm
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CRONK 222
cronkiteadvising@asu.edu
602-496-5055
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
