Public Relations and Strategic Communications, Minor
Want to share stories that make an impact? Learn how to promote events, write press releases and design social media campaigns. You learn the skills you need to engage in strategic communication and public relations for organizations, nonprofits and community groups.
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Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Minor description
Public Relations and Strategic Communications minor description
In the minor program in public relations and strategic communications, you gain professional and academic expertise in areas as varied as public relations campaign planning, persuasive messaging, media relations, communication evaluation, crisis communication and social media management. Additionally, you refine the professional writing and presentation skills needed for any communication profession.
Why earn a public relations and strategic communications minor at ASU?
In this program, you discover how organizations and community groups build trust, protect their reputation, and reach key audiences through strategic public relations.
Many communication programs concentrate on a single lane, focusing primarily on either public relations or communication theory. This minor combines public relations practice with strategic communication, persuasion, rhetoric, crisis communication and social media management. The curriculum also gives you flexibility to explore writing, digital media and media entrepreneurship, allowing you to build communication expertise that complements a wide range of majors and career interests.
Courses
This undergraduate minor includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below:
2026-2027 Catalog Year
The minor requires 18 credit hours. A "C" minimum is required for all courses in the minor, although students must maintain a 3.00 GPA in the post-baccalaureate certificate program.
| Requirement | Minimum grade | Credit hours |
|---|---|---|
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The minor in public relations and strategic communications consists of 18 credit hours of coursework, of which a minimum of 12 hours must be upper division. A minimum of six upper-division credit hours must be earned through courses offered by the New College of Interdisciplinary Arts and Sciences. Credit hours may not be shared between major and minor requirements. All courses used to satisfy requirements for the minor must be completed with a grade of "C" (2.00 on a 4.00 scale) or better. |
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3 credit hours
Minimum
grade:C
|
C | 3 |
|
6 credit hours
Minimum
grade:C
|
C | 6 |
|
3 credit hours
Minimum
grade:C
|
C | 3 |
|
6 credit hours
Minimum
grade:C
|
C | 6 |
|
Prerequisite courses may be needed in order to complete the requirements of this minor.
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Enrollment requirements
GPA Requirement: None
Incompatible Majors: None
Other Enrollment Requirements: None
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and minor.
Here are the admission and application details
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students recieve financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Careers this public relations and strategic communications minor prepares you for
Graduates are prepared for diverse opportunities in business, government, industry, professional sports, politics, writing and editing, and public relations.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
School of Social and Behavioral Sciences
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FAB N101
sbsadvising@asu.edu
602-543-3000
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
