Convention Sales and Meeting Planning, Certificate
Explore the meetings, conventions and events industry, one of the largest segments of tourism and hospitality. Build practical business skills that can complement a variety of degree programs, providing specialized knowledge applicable to corporate, nonprofit and public-sector event planning.
Quick facts
Credits
Additional facts
Accreditation
Accredited by the Higher Learning Commission.
Certificate description
Convention Sales and Meeting Planning program description
In the certificate program in convention sales and meeting planning, you learn the fundamentals of promoting, selling and organizing events such as meetings, conferences, conventions and incentive programs. Coursework covers planning, marketing and management of professional gatherings for corporate, nonprofit and public organizations. You develop skills in budgeting, risk management and client relations and apply strategies to attract and serve diverse meeting and convention markets.
Why earn a convention sales and meeting planning undergraduate certificate at ASU?
This undergraduate certificate focuses specifically on convention sales and meeting planning within the tourism industry, examining both the business development and operational sides of meetings and events. You'll learn strategies to attract and serve diverse meeting and convention markets while developing specialized knowledge in destination marketing.
The certificate is offered through the School of Community Resources and Development at the Watts College of Public Service and Community Solutions, which has strong connections to tourism and destination management education. This specialized focus provides knowledge that can complement a wide range of undergraduate majors, preparing you for roles in corporate, nonprofit and public-sector event planning.
Additional details
You can participate in the Tourism Student Association, which provides opportunities to apply classroom learning through professional development, networking and industry engagement. TSA helps you explore career pathways in tourism, connect with industry leaders and participate in behind-the-scenes learning experiences. Membership is open to both in-person and online students enrolled in at least three ASU credits, creating opportunities to build professional connections and engage with others who share an interest in tourism.
Courses
This undergraduate certificate includes courses focused on a specialized topic, so you can advance your skills for further professional opportunities. Explore all courses below:
2026-2027 Catalog Year
The certificate requires 15 credit hours. A "C" minimum is required for all courses in the certificate, although students must maintain a 3.00 GPA in the post-baccalaureate certificate program.
| Requirement | Minimum grade | Credit hours |
|---|---|---|
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The certificate requires 15 credit hours of graded classroom coursework (no internship, no independent study), of which 12 are upper division. Students complete two required core courses (six credits) and three elective courses (nine credits). A minimum "C" (2.00 on a 4.00 scale) grade is required for all courses in the certificate. Courses taken as part of a university major may count toward that degree and the certificate. Requirements can be met online. All core classes and some elective classes are taught online at least once per year. |
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CRD 350 Tourism, Hospitality, Recreation and Sports Marketing
3 credit hours
Minimum
grade:C
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C | 3 |
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TDM 345 Meeting and Convention Planning
or
TDM 386 Convention Sales and Management
3 credit hours
Minimum
grade:C
|
C | 3 |
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3 credit hours
Minimum
grade:C
|
C | 3 |
|
6 credit hours
Minimum
grade:C
|
C | 6 |
|
Prerequisite courses may be needed in order to complete the requirements of this certificate.
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A minimum ASU GPA of 2.00 is required for those pursuing the certificate. |
What you'll learn
The following learning outcomes highlight some of the knowledge and skills you'll develop to support your future success.
- Apply programmatic principles relevant to the convention industry to a variety of scenarios.
- Plan an event using current practices and concepts.
Apply programmatic principles relevant to the convention industry to a variety of scenarios.Enrollment requirements
Other Enrollment Requirements: None
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Here are the admission and application details
Paying for college
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs.
Get an estimateCareer opportunities
Careers this convention sales and meeting planning undergraduate certificate prepares you for
The field of convention sales and meeting planning comprises many areas, including fundraising, recruitment, coordination and supervision, and a variety of management responsibilities. The demand for professionals is high, and graduates have an excellent foundation for enhancing career opportunities nationally, regionally and locally.
The meetings, conventions and exhibitions industry in the U.S. generates more than $120 billion a year, supporting nearly two million jobs.
The city of Phoenix is a major convention and meeting destination. There is a need for qualified professionals to service conventions and meetings, due in large part to the $600 million investment in the Phoenix Convention Center expansion, development of new hotels and other visitor-related offerings, and the steady influx of corporate headquarters relocating to the greater Phoenix area.
Contact information
Use the contact information below to get in touch if you're a current student or have general questions.
School of Community Resources and Development
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UCENT 164
scrdadvising@asu.edu
602-496-1658
Frequently asked questions about degree programs
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
