Convention Sales and Meeting Planning ,Certificate
Events, Hospitality, Planning, Public Relations, Tourism, marketing
Do you thrive on strategy, analysis and building professional relationships? You'll gain practical experience and industry insight to succeed in this dynamic field.
In the certificate program in convention sales and meeting planning, you learn the fundamentals of promoting, selling and organizing events such as meetings, conferences, conventions and incentive programs. Coursework covers planning, marketing and management of professional gatherings for corporate, nonprofit and public organizations. You develop skills in budgeting, risk management and client relations and apply strategies to attract and serve diverse meeting and convention markets.
- College/school:
Watts College of Public Service & Community Solutions
- Location: Downtown Phoenix, ASU at Hainan
2026-2027 Catalog Year
| Requirement | Minimum Grade | Credit Hours |
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| Requirement | Minimum Grade | Credit Hours |
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The certificate requires 15 credit hours of graded classroom coursework (no internship, no independent study), of which 12 are upper division. Students complete two required core courses (six credits) and three elective courses (nine credits). A minimum "C" (2.00 on a 4.00 scale) grade is required for all courses in the certificate. Courses taken as part of a university major may count toward that degree and the certificate. Requirements can be met online. All core classes and some elective classes are taught online at least once per year. |
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CRD 350 Tourism, Hospitality, Recreation and Sports Marketing
3 Credit Hours
Minimum
Grade:C
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C | 3 |
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TDM 345 Meeting and Convention Planning
or
TDM 386 Convention Sales and Management
3 Credit Hours
Minimum
Grade:C
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C | 3 |
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3 Credit Hours
Minimum
Grade:C
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C | 3 |
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6 Credit Hours
Minimum
Grade:C
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C | 6 |
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Prerequisite courses may be needed in order to complete the requirements of this certificate.
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A minimum ASU GPA of 2.00 is required for those pursuing the certificate. |
Other Enrollment Requirements: None
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Apply programmatic principles relevant to the convention industry to a variety of scenarios.
- Plan an event using current practices and concepts.
The field of convention sales and meeting planning comprises many areas, including fundraising, recruitment, coordination and supervision, and a variety of management responsibilities. The demand for professionals is high, and graduates have an excellent foundation for enhancing career opportunities nationally, regionally and locally.
The meetings, conventions and exhibitions industry in the U.S. generates more than $120 billion a year, supporting nearly two million jobs.
The city of Phoenix is a major convention and meeting destination. There is a need for qualified professionals to service conventions and meetings, due in large part to the $600 million investment in the Phoenix Convention Center expansion, development of new hotels and other visitor-related offerings, and the steady influx of corporate headquarters relocating to the greater Phoenix area.
School of Community Resources and Development
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UCENT 164
scrdadvising@asu.edu
602-496-1658
Program term definitions
Accelerated programs allow students the opportunity to expedite the completion of their degree.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Students typically receive approval to pursue the accelerated master's during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
ASU adds new programs to Degree Search frequently. Come back often and look for the "New Programs" option.
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
